Market Updates

CoroWise Plant Sterols Receives 2012 Frost & Sullivan Product Leadership Award

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By: Sean Moloughney

Editor, Nutraceuticals World

Frost & Sullivan, a global leader in market research and analysis, has presented its prestigious North American Product Leadership Award to Cargill, Minneapolis, MN, for the company’s CoroWise Naturally Sourced Cholesterol Reducer plant sterols. Frost & Sullivan analysts recognized CoroWiseplant sterols as unique and successful in the market due to the product line’s superior organoleptic properties and enhanced solubility, in conjunction with FDA-approved health claims that substantiates the strong science backing the product.

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